How AAVE and Peeranha Transformed Community Engagement and SEO

This case study explores how AAVE, a prominent DeFi protocol, transformed its knowledge-sharing ecosystem with Peeranha. With the focus on addressing the challenges faced by AAVE in managing community knowledge, this transformation resulted in a more structured and accessible knowledge base, enhancing user experience and SEO performance.

What is AAVE?

AAVE is a decentralized finance protocol that enables users to lend, borrow, and earn interest on crypto assets. With over $8 billion in liquidity across various networks, AAVE is governed by its community. Token holders vote on proposals and contribute to the protocol’s safety through a community treasury and safety module. AAVE places a strong emphasis on security, with regular audits, and supports growth via grants and comprehensive developer support.

AAVE Challenges: Improving Knowledge Sharing and SEO

Effective knowledge sharing is crucial for the AAVE community. However, the current approach using Discord and Telegram for community Q&A has proven ineffective. Key challenges identified include:

• Unstructured Q&A: Questions and answers on Discord and Telegram quickly become lost in the flow of new messages, making it difficult to locate existing knowledge and resulting in repetitive inquiries.
• Continuous Loss of Important Community Knowledge: Valuable information shared in these channels is not indexed by search engines like Google, leading to a loss of SEO content.
• Language Barrier: AAVE's Discord community has subchannels in Spanish, French, Italian, and Portuguese that operate in silos, hindering effective collaboration.

From Chaos to Clarity: Proposed Solution

To tackle these challenges, Peeranha received a grant from AAVE DAO and established a public forum tailored for the AAVE community, aligning with AAVE’s branding and documentation standards. Key solutions implemented include:

• Peeranha Public Forum: AAVE Community Forum;
• AAVE Documentation Section: AAVE Documentation.

Structured Knowledge Base

Peeranha developed a well-organized forum to centralize and categorize community knowledge, making it easily accessible and searchable for users.

SEO Optimization

Peeranha curated and optimized 200 questions from AAVE’s Discord for search engines, significantly improving the visibility of valuable content.

Multilingual Support

The new platform supports multiple languages, enabling users from various language-specific subchannels to collaborate more effectively.

Conclusion

The partnership with Peeranha significantly improved AAVE's knowledge-sharing ecosystem. The structured forum not only made information more accessible but also enhanced AAVE’s search engine visibility. This streamlined approach broke down language silos, fostering better collaboration within the community.

What Can we Make Better?

The recommended strategy is to continue leveraging Peeranha’s platform for structured knowledge sharing. This approach ensures that valuable community knowledge is retained, easily accessible, and optimized for search engines. Additionally, regular updates and community engagement initiatives should be implemented to keep the knowledge base current and comprehensive.

To implement this strategy:

• Continuous Content Curation: Regularly update the forum with new questions and answers from the community.
• SEO Monitoring: Continuously monitor and optimize the SEO performance of the forum content.
• Community Engagement: Encourage community members to actively participate in the forum and contribute to the knowledge base.